Social Media Play time is over 

forrester     social media playtime is over – @jbernoff blogs on new document by @jowyang about social media marketing spend http://snipurl.com/dxx3c

Above Tweet from  Forrester grabbed my attention and it is worth reading the blog post on Groundswell Blog.  Post highlights that marketing budget for social media spending is recession proof. On blog - 

 

What’s driving this? As the executive summary of the report says:

These inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth, and properly managed, can deliver measurable results.

My personal experience echos this – with the reduction in overall marketing and advertising budgets organizations are looking at social networking tools as “inexpensive” marketing tool. While some organizations might be able to innovate and be benefitted.  However, if your organization is here without any strategy and just dablling around then you better pay heed to the recommendations on Forrester Blog – which shouts – It’s time for serious business – SOCIAL MEDIA PLAYTIME IS OVER

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