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Max Bernner Bank

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I have been thinking of blogging about this for long time, however I will quickly jot down my thoughts

My experience with Max Bernner

I came to Oz last year, saw Max @Parramatta – long queue daily, serving chocolate or coffee in unique way .. liked the idea of chocolate bar
(i was interested to know more)
My friend (who was here for long time) mentioned one day that theres a cafe out there serving awesome straw berries dipped in chocolate will go and try … i quickly collected he mentioned about Max (interest developed further)

as a sincere Netizen i Googled about it.  Max Bernner website equally engaging and amazing on story how they started — the concept of bald man … the passion behind it ..the whole story (i havent been to shop but I discussed about it with other friends of mine in India … )

I finally went there … tried soemthing (think it was Frappe or something) didnt like it much … though liked the concept, look and feel of the shop ..big chocolate mixers, pipes and then they were also selling extended products like mugs, chocolate cards etc etc

at this stage i gave benefit of doubt to their tage line “chocolate is not just about taste”

though i didn like the taste of what i tried … i was willing to give another try to something else and did gave another try, was not a good experience in terms of taste again … they do good stuff, they create good story … I tell every friend of mine who is new to Sydney to go to that place once … and i think whosoever is in Sdyney cant miss the place … will definitely love to try it once …

What about Max Bernner and Bank

Other day – a tweet from @thebankchannel triggered this thought that is it possible to create similar story with bank branch ..can we have bank branch experience like Max, what will Bank be like if Max Bernner decided to enter Banking?? what can be extended products that you can sell in Bank branch … greeting cards? Bank Branded chocolates? …… (just thinking loud)

With branch debate still on – how can we extend this model (story and experience to banking…  a quick search on coffee shop bank landed me on this blog which mentions about Umpqua bank experiment – surf sip read shop bank (pdf) and check this Umpqua Innovation Lab (interesting stuff!!)

Think its worth a discussion … how about taking it up at  bar camp Bank anybody??

Ah! Finally I blogged after long time … loving it … thanks @thebankchannel

Written by siddharths

September 4, 2009 at 3:16 am

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